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March 2011
For Immediate Release
April 5, 2011
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst’s U.S. Economic Index Down
Slightly in March
Arlington, Texas—The Decision Analyst U.S. Economic Index registered
94 for March 2011, a 1–point drop from February’s Index of 95. Throughout
the past 12 months, the U.S. Economic Index has moved sideways, fluctuating
between 94 and 96 most of the time. The U.S. Economic Index is a leading indicator
(tending to foreshadow overall economic activity by 6 to 12 months). Here is
the U.S. Economic Index for the past 10 years.

“The U.S. Economic Index continues to predict a slow economic recovery
for the balance of 2011, despite massive governmental stimulus. The slow growth
equates to little margin for error,” said Jerry W. Thomas, President/CEO
of Decision Analyst. “Any major shock to the U.S. economy could easily
tip it back into a recession. The rising profitability of large U.S. corporations
is a positive sign for the future, especially if those companies choose to invest
that money in the U.S. economy. Small businesses are doing better, but still
struggling to get access to credit at reasonable rates. The reductions in employment
and spending at state, county, and city levels will be a drag on the U.S. economy
over the next 2 years. The risks of additional increases in commodity prices,
and the debt and deficit problems of the U.S. government—and Ireland,
Portugal, Greece, Japan, etc.—are some of the possible shocks that pose
danger to the U.S. recovery.”
The table on the next page compares the U.S. Economic Index to Decision Analyst’s
Economic Indices in other countries. Germany is leading the recovery in Europe
with an Index of 106, while France lags far behind with an Index of 77. In South
America, Brazil is leading the way with an Index of 122, and in Asia, China
leads with an Index of 127.
Decision Analyst International Economic Indices
March 2011
| |
| North America |
Index |
| United States |
94 |
| Canada |
95 |
| Mexico* |
92 |
| Europe |
Index |
| France |
77 |
| Germany* |
106 |
| Italy |
85 |
| Spain* |
80 |
| United Kingdom |
81 |
|
| South America |
Index |
| Argentina* |
94 |
| Brazil |
122 |
| Chile* |
113 |
| Colombia* |
104 |
| Australia/Asia |
Index |
| Australia* |
94 |
| China* |
127 |
| India |
121 |
|
| |
*
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, and Spain are a three-month moving average to smooth
out month-to-month fluctuations. The reported Index number averages
the current month with the two previous months. |
The West South Central and the Middle Atlantic Divisions each have an Index
of 97, the highest scores of all the U.S. Divisions. Meanwhile the Pacific and
Mountain Divisions have the lowest score, an Index of 92. (See map below.)

Three-Month Moving Average
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, and Spain are a three-month moving average to smooth out
month-to-month fluctuations. The reported Index number averages the current
month with the two previous months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted in the last 10 days of each month. The Economic Index is
calculated from 9 different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
Spain, United Kingdom, United States, and Venezuela. Whenever the Decision Analyst
Economic Index is greater than 110, it tends to signal an expanding economy.
An Index value of 90 to 110 suggests a no-growth or slow-growth economy, and
near or below 90 generally indicates economic contraction. These guidelines
vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a global marketing research and
analytical consulting firm specializing in strategy research, new product research,
advertising testing, and advanced modeling for marketing decision optimization.
The 33-year-old firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, technology,
medical, and automotive industries.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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