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May 2011
For Immediate Release
June 6, 2011
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst’s U.S. Economic Index Shows
A Glimmer Of Hope For May 2011
Arlington, Texas—The Decision Analyst U.S. Economic Index ticked up to
95 in May 2011, a 2-point increase from April. This May increase in the Economic
Index is welcome news, because the Index had declined for 5 straight months
before May. The U.S. Economic Index is a leading indicator (tending to foreshadow
overall economic activity by 6 to 12 months). Here is the U.S. Economic Index
for the past 3 years.

Here is the U.S. Economic Index for the past 10 years.

“The increase of the U.S. Economic Index for May is a bit of good news
in an otherwise dreary economic landscape. The U.S. economy remains sluggish
and vulnerable to a double-dip recession. The Index is predicting a no-growth
to slow-growth economy for the second half of 2011,” said Jerry W. Thomas,
President/CEO of Decision Analyst. “The economic recovery is delicate,
and rising prices for food and energy have reduced consumer buying power. If
gasoline and energy prices decline during the second half of 2011, that would
be a significant stimulus to the economy."
"Unemployment continues to be a terrible drain on the U.S. economy,"
said Thomas. "Many state, county, and city governments are cutting employees
to balance their budgets. Small businesses are doing slightly better, but are
still struggling to get access to credit, so they are not hiring many new employees
just yet.”
The table below compares the U.S. Economic Index to Decision Analyst’s
Economic Indices in other countries. Germany has the highest Index in Europe
with a score of 103, while France and Spain lag far behind, with Index scores
of 80 and 79, respectively. In South America Brazil is leading the way with
an Index of 123, and in Asia China leads with an Index of 129.
Decision Analyst International Economic Indices
May 2011
| |
| North America |
Index |
| United States |
95 |
| Canada |
96 |
| Mexico* |
93 |
| Europe |
Index |
| France |
80 |
| Germany* |
103 |
| Italy |
85 |
| Spain* |
79 |
| United Kingdom |
82 |
|
| South America |
Index |
| Argentina* |
96 |
| Brazil |
123 |
| Chile* |
107 |
| Colombia* |
103 |
| Peru* |
107 |
| Australia/Asia |
Index |
| Australia* |
97 |
| China* |
129 |
| India |
120 |
|
| |
*
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, Peru and Spain are a three-month moving average to
smooth out month-to-month fluctuations. The reported Index number averages
the current month with the two previous months. |
The West South Central Division has the highest Economic Index, with a score
of 101. The Mountain Division has the lowest Index, with a score of 87. (See
map below.)

Three-Month Moving Average
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, Peru, and Spain are a three-month moving average to smooth
out month-to-month fluctuations. The reported Index number averages the current
month with the two previous months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted in the last 10 days of each month. The Economic Index is
calculated from 9 different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
Spain, United Kingdom, United States, and Venezuela. Whenever the Decision Analyst
Economic Index is greater than 110, it tends to signal an expanding economy.
An Index value of 90 to 110 suggests a no-growth or slow-growth economy, and
near or below 90 generally indicates economic contraction. These guidelines
vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a global marketing research and
analytical consulting firm specializing in strategy research, new product research,
advertising testing, and advanced modeling for marketing decision optimization.
The 33-year-old firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, technology,
medical, and automotive industries.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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