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Center Repositioning
Shopping Center Repositioning
During the life cycle of a shopping center, the underlying market dynamics
are continually evolving.
Rates of population growth (or decline), demographic characteristics, economic
forces, and competitive factors all influence the relative health of a retail
shopping destination and the geographic reach of its trade area. These variables
largely determine the tenant mix and define the target market for a shopping
center. The strategic challenge is to remain aligned with the optimal target
market and customer base.
Over time, changes in these variables tend to undermine the retail store or
shopping center. Here are some of the services focused on revitalizing a retail
property, shopping center, or other real estate development.
Marketing Research Services
A custom shopping center repositioning and renewal study might include some
of the following marketing research services:
GeoAnalytic Consulting
Decision Analyst’s strengths in statistics and mathematics, simulation,
modeling, and optimization provide the analytical horsepower to address complex
business and strategy problems. If you would like more information on our GeoAnalytic
Research Services, please contact Jim King, Vice President,
Director of GeoAnalytics (jking@decisionanalyst.com)
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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