Market Intelligence Group

Industry specializations include the following:

Proprietary, Syndicated Knowledge Bases

Our syndicated research creates ongoing knowledge bases to track relevant marketing information. These studies emphasize consumer attitudes and perceptions, combined with comprehensive behavioral data focused on purchase decisions and the purchase process. We have developed these research studies to help us address marketing questions directly and, in some cases, almost instantly. This data is typically the foundation upon which we begin to formulate marketing hypotheses, often integrating these analyses with data and information from several other sources. We currently feature these syndicated studies:

• American Home Comfort Study (conducted every other year)
  • Contracting Business Articles
• Health and Nutrition Strategist™ (continuous)
• Economic Index (continuous)
• North Texas Attractions & Amusements Syndicated Survey
• North Texas Graduate Business School Syndicated Survey

Market Intelligence Services

Decision Analyst is a leading global marketing research firm and analytical consulting firm. If you would like more information on our Market Intelligence Services, please contact Diane Brewton, Senior Vice President, Director Market Intelligence Services (dbrewto@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

Additional Resources from Decision Analyst

Market Intelligence Brochures

• Health and Nutrition Strategist™ Brochure (opens pdf file)
• Complete list of Decision Analyst brochures

Market Intelligence White Papers

• Health and Nutrition Insights (opens pdf file)
• Nutrition and Eating Out: Getting Inside The Consumers Head (opens pdf file)
• Restaurant Insights (opens pdf file)
• What do Restaurant Brands Really Mean?
• Diabetes Fact Sheet

Market Intelligence Press Releases:

• March 31, 2010: Consumers Support New Law Requiring Calorie Disclosure, Decision Analyst Study Shows
• March 22, 2010: Foods Labeled As “Rich In Antioxidants” Resonate More With American Consumers Than Foods Labeled “Antioxidants Added,” According To A Nationwide Study By Decision Analyst
• February 10, 2010: Among Fast-Food Restaurants, Subway’s Nutritional Claims Are the “Most Trusted” by Consumers, According to a Nationwide Study by Decision Analyst
• December 19, 2009: Loyalty To Nationally Advertised Brands Falls Among U.S. Consumers According To "Anatomy Of The Recession," A New Report From Decision Analyst
• January 29, 2009: More Grocery Shoppers Turning To Store Brands And Coupons, According To A Nationwide Study By Decision Analyst Historic Opportunity For Private Label Brands
• January 13, 2009: Economic Conditions Having Negative Effect On Consumers, According To Decision Analyst Study
• December 3, 2008: Americans Believe Whole Grains Are Healthiest Foods, Decision Analyst Study Shows
• September 17, 2008: Restaurant Industry Bears Brunt of Recession
• July 18, 2008: 9.6 Percent Of Americans Aged 20 Or Older Have Diabetes, According To A Study By Decision Analyst
• October 1, 2007: Restaurant Customers Want Nutritional Information
• September 14, 2007: Majority of U.S. Adults Prepare Homemade Lunches Rather Than Eating at Restaurants
• September 14, 2007: Packaging and Labels More Popular Sources of Diet and Nutrition Information Than Doctors Are
• August 20, 2007: Many Restaurant Patrons Concerned About Nutrition
• May 14, 2007: Majority Of Americans Believe Some Restaurants Serve Portions That Are Too Large